On 21 and 22 May 2019, ESSMA organised its fourth Fan Experience Workshop at Marshall Józef Piłsudski Stadium, home of Legia Warsaw. Over 46 members from 16 countries learned insights and shared knowledge linked to stadium enhancing experiences, fan zones, loyalty, rewarding and attracting fans to the stadium.
Read more on 5G in the Bundesliga, the VisitFootball award, youth academies and more in ESSMA’s weekly industry update.
ESSMA Corporate Partner SGL organised a showcase on 3 July at Brøndby Stadium. The event focused on economical grass management, with grow lighting systems in particular. In total, around 30 pitch professionals gathered to discuss and exchange information linked to pitch management. During the showcase both SGL and users of their grow lighting systems shared insights on the possibilities and opportunities for growing a high-quality pitch at the lowest possible costs.
Read more on KRC Genk's 2019/20 season kit reveal in 360°, virtual advertising during the TOP 14 final, UEFA.tv and more in ESSMA’s weekly industry update.
As part of ESSMA’s Fan Experience Workshop, Marcin Pelc and Grzegorz Stańczuk shared several projects as part of Ekstraklasa’s digital approach including the Ekstraklasa app and the implementation of an eSports competition.
Read more on the tunnel club concept at Northampton Saints, a virtual 3D tour of Real Madrid City, club operations at Valencia CF and more in ESSMA’s weekly industry update.
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Joeri Verbossen - Marketing Manager at PSV - focused on how the club is using data and technology through marketing intelligence to enhance its fanbase marketing with some practical examples.
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.