Real Sociedad has emerged as a pioneer in revolutionizing the fan experience. Begoña Larzabal, the Director of Commercial and Marketing at Real Sociedad, sits down for an exclusive Q&A with ESSMA to unveil the strategies that propelled the club to engage with over 14 million fans (!) worldwide.
In an exclusive interview with ESSMA, Mr. Lorenzo Libutti, Director of Commercial Football operations and Player care at AC Milan, provides a deep dive into the complexities of his role and the ever-evolving landscape of football operations. Drawing from his extensive experience at Chelsea Football Club and his current position with AC Milan, Mr. Libutti shares valuable insights into managing player activations, fostering partnerships, and implementing best practices within the dynamic realm of football culture. Let's explore the unique challenges and successful strategies employed by Mr. Libutti in this exclusive interview.
Dundee FC announces architect partner, President Macron reveals backup plans for the Olympic Games, Inter launches a fan survey, and more...
Find out more about pitch management in the football industry and how Carlos Venegas, Operations Manager Sevilla FC, is addressing sustainability challenges.
Find out more about stewarding structure, challenges, and innovative strategies employed at the Emirates Stadium.
Hearts to open new stadium hotel, Greece and Turkey take safety measures, Liverpool opens Anfield Road Stand and more in this week's ESSMA Stadium Industry Updates!
Mr. Robin Buchanan, the seasoned Stadium General Manager at Celtic FC, shares insights into the transformative introduction of safe standing at Celtic Park.
Capacity increase for London Stadium and Wrexham, renovation plans for Sevilla, Newcastle and Rijeka and new stadiums for Cagliari and Gloucestershire Cricket. Read all about it in this week's ESSMA stadium industry updates!