Live match experiences are a culmination of noise, light and overall excitement. An incredible experience, but often too much to handle for fans with sensory challenges. Luckily, more and more stadiums recognise the needs of fans with sensory difficulties and are offering them a way to calm down from all the external stimuli while still being able to see the match.
Read more about blockchain technology at BSC Young Boys and STVV, sustainability progress at the FIFA World Cup 2022, DFL international broadcasting and more in ESSMA’s industry update.
This issue holds a global perspective, with projects from Asia, Europe and the USA.
The ESSMA Fan Experience e-Workshop, taking place on 10 November at 14:00 CEST, will mainly focus on the connection with your fans through content creation during COVID-19. How loyalty campaigns and fan data enhance matchday operations is also on the agenda, as it remains an important aspect of fan engagement.
ESSMA will kick-off 2021 with a brand-new event, the ESSMA Spotlight! ESSMA Spotlight aims to be the virtual counterpart of the annual ESSMA Summit, which is rescheduled towards June 1 and 2 in Turin, Italy.
Read more on the multifunctional stadium project of FC Metz, new facilities at SD Eibar and Athletic Bilbao, safe standing at CA Osasuna and more in ESSMA’s industry update.
Last week, Soccerex organized a global digital event, Soccerex Connected. They assemebled football professionals across 70 countries to share thoughts and discuss developments in the industry.
Two weeks ago, ESSMA launched the second part of the COVID-19 reporting. This part focusses on some practical implications of the return to the stadium for fans.