Joining the MLS in 2011, the Portland Timbers were looking for a way to launch their club aiming for fanbase development. During ESSMA Spotlight Cory Dolich - Portland Timbers Senior Vice President of Business Operations - shared his case study on how the club approached this challenge.
Connacht Rugby is one of the four professional rugby teams in Ireland. Fergal Dempsey - Operations Manager at the club - shared their ‘grassroots to green shirts’ approach, how they are inspiring their community while maintaining a global reach during ESSMA Spotlight.
Read more on Section Paloise’s green efforts, development plans for Sheffield FC, expansion at Brighton & Hove Albion FC and more in ESSMA’s industry update.
With the tagline “It’s not football, it’s LaLiga” LaLiga has been further expanding its worldwide market in recent years. Eva López Ruiz - Global Brand Director at LaLiga - shared the process and approach they’ve been focussing on during ESSMA Spotlight.
This year, the government in the Netherlands launched Fieldlab; a series of test events, in which large crowds are welcomed back to the stadium.
During the Connected Experience track, Jen Millet - Senior Vice President of Marketing at Golden State Warriors - shared a lot of interesting initiatives and features which have been implemented at Chase Center over the past two years with ESSMA Spotlight participants.
Read more on a new app for Southampton FC, ticketing at Tottenham Hotspur, an update on Everton FC’s planning application and more in ESSMA’s industry update.
FC Utrecht has built a home for its mascot Tiger and Tigergirl in the center of the stadium.