Now regular activities in sports stadiums are difficult, several creative ideas were launched to alternatively use the stadium bowl
Now stadium experiences are again prohibited in the majority of European countries, the question is ever so important.
New solutions for sponsorship deals on the rise as the COVID-19 pandemic is still roaming around
As more and more competitions return to games behind closed doors, clubs are becoming more creative in engaging fans from a distance!
Live match experiences are a culmination of noise, light and overall excitement. An incredible experience, but often too much to handle for fans with sensory challenges. Luckily, more and more stadiums recognise the needs of fans with sensory difficulties and are offering them a way to calm down from all the external stimuli while still being able to see the match.
Read more about blockchain technology at BSC Young Boys and STVV, sustainability progress at the FIFA World Cup 2022, DFL international broadcasting and more in ESSMA’s industry update.
This issue holds a global perspective, with projects from Asia, Europe and the USA.
The ESSMA Fan Experience e-Workshop, taking place on 10 November at 14:00 CEST, will mainly focus on the connection with your fans through content creation during COVID-19. How loyalty campaigns and fan data enhance matchday operations is also on the agenda, as it remains an important aspect of fan engagement.