With the tagline “It’s not football, it’s LaLiga” LaLiga has been further expanding its worldwide market in recent years. Eva López Ruiz - Global Brand Director at LaLiga - shared the process and approach they’ve been focussing on during ESSMA Spotlight.
This year, the government in the Netherlands launched Fieldlab; a series of test events, in which large crowds are welcomed back to the stadium.
During the Connected Experience track, Jen Millet - Senior Vice President of Marketing at Golden State Warriors - shared a lot of interesting initiatives and features which have been implemented at Chase Center over the past two years with ESSMA Spotlight participants.
Read more on a new app for Southampton FC, ticketing at Tottenham Hotspur, an update on Everton FC’s planning application and more in ESSMA’s industry update.
FC Utrecht has built a home for its mascot Tiger and Tigergirl in the center of the stadium.
Read more on the FC Bayern München documentary, test matches at NEC Nijmegen and Almere City, ticketing at SL Benfica and more in ESSMA’s industry update.
Johan Cruijff ArenA is a key example in the field of innovation and technology. Willem Hegen, Crowd Services Manager at the ArenA, discussed several ongoing projects during ESSMA Spotlight.
The majority of sports and entertainment venues have had the opportunity to welcome back (a small amount of) visitors in the past months. Valuable lessons were learned about hygienic requirements, safety protocols and fan experience. To kick off our first ESSMA Spotlight, John Beattie - Stadium & Facilities Director at Arsenal FC, Adam Baker - Safety Direct at FIA and Cyril De Greve from ESSMA shared their insights during a high-level panel discussion.