26Apr
Interview with Daniel Uthmann on how TSG 1899 Hoffenheim is using data
ESSMA interviewed Daniel Uthmann, Marketing Project Manager at TSG 1899 Hoffenheim, to learn more on how the club is using data to enhance the stadium experience.
Fan Experience & Hospitality
24Apr
Industry update: more on sustainability, fan experience and eSports
Read more on the FAN of the Match initiative at PSV Eindhoven, RCD Espanyol’s new eSports team, LaLiga Genuine Santander and more in ESSMA’s weekly industry update.
17Apr
Industry update: more on fan experience, safety & stadium development
Read more on FC Grenoble Rugby’s Planète FCG project, a scarf with unique technology at Real Sociedad, the new Zagłębie stadium and more in ESSMA’s weekly industry update.
10Apr
Industry update: more on accessibility, stadium development and reusable cups
Read more on the initiatives for disabled fans at Stade Français Paris and Celtic FC, RB Leipzig’s plans to redevelop its Red Bull Arena, the #PassOnPlastic initiative at Stamford Bridge and more in ESSMA’s weekly industry update.
08Apr
The usage of data to improve the stadium experience at TSG 1899 Hoffenheim
Daniel Uthmann - Marketing Project Manager at TSG 1899 Hoffenheim - shared how the club is using data to enhance the matchday experience.
04Apr
The TOP 14 final concept explained by Thomas Otton
ESSMA interviewed Thomas Otton - Communications Director at Ligue Nationale de Rugby (LNR) - on how LNR managed to attract a new audience to rugby by hosting a global show after the TOP 14 final.
03Apr
Industry update: more on pitch management, sustainability and fan experience
Read more on the pitch monitoring system at Johan Cruijff ArenA, Borussia Dortmund’s digital collectibles app, Real Madrid’s remodelling plans and more in ESSMA’s weekly industry update.
29Mar
Implementation of a new Venue Management system at Legia Warsaw
Krzysztof Szumowski - Matchday Director and Venue Manager at Legia Warsaw - explained the process Legia Warsaw went through to implement a new venue management system to help them improve matchday organisation during the ESSMA Summit in Porto.