17Jun2020
Industry update: more on safety, fan experience and season ticket holders
Read more on the season ticket campaigns of PSV and Royal Antwerp FC, virtual fans at LaLiga and more in ESSMA’s industry update.
Fan Experience & Hospitality
15Jun2020
Allsvenskan is kicking-off its 2020/21 season, how has COVID-19 impacted the Swedish competition?
Allsvenskan and Superettan, the highest divisions in Sweden, have kicked-off its 2020/2021 season with 2.5 months delay. ESSMA interviewed both Robert Johansson, Head of Communication at Swedish Professional Football Leagues, and Ola Gällstad, Project Manager at Malmö FF, to learn more about their preparations towards the postponed season.
12Jun2020
How to increase fan experience with matches behind closed doors?
Obviously, stadium experience had disappeared since the outbreak of COVID-19 and the subsequent closure of nearly all football stadiums in Europe. Season ticket holders had to miss out on seeing their team play.
11Jun2020
Royal Antwerp FC’s phased renovation project
The 4-phase renovation project to deliver a modern stadium for Royal Antwerp FC started in 2017 and is currently in its second phase.
05Jun2020
Creative solutions for sponsorships impacted by COVID-19
All stadiums are confronted with the question how to offer added-value to the sponsors? Evidently, there is a severe impact for sponsors on their stadium visibility as there are currently no matches with public and a limited number of matches behind closed doors which are broadcasted on national TV. As a European stadium association, we saw different creative ideas arise from several stadiums, driven by other insights but nevertheless, all adding branding opportunities for their sponsors. All stadiums were confronted with the question how to offer value in this time period?
04Jun2020
How hospitality impacts stadium development - insights from our webinar
During our webinar on June 4th, Liverpool FC and Everton FC discussed the development plans for their stadiums, with particular focus on the hospitality lounges and offers.
03Jun2020
Industry update: more on development, safety & fan experience
Read more on the development plans of Excelsior Rotterdam, 5G at Allianz Arena, new safety guidelines by SGSA and more in ESSMA’s industry update.
29May2020
Best practices on how to engage with your fans through video content
In this period of physical distancing, European clubs are more dependent on digital and audiovisual ways to keep in touch with the fan base. Platforms such as YouTube-channel help to engage with fans and to build a brand.