30Apr2020
The stadium experience of the future according to Samin Macdonald
Samin Macdonald, Project Director at Legends International, shared his thoughts on how the stadium experience of the future will look like.
Fan Experience & Hospitality
27Apr2020
ESSMA Webinar: how to create the best possible fan zone with insights from Brøndby IF and SL Benfica
Fan zones are growing in a multitude of European stadiums. Today, about a quarter of stadiums are equipped with a fan zone. They differ in size and concept, but all have one thing in common: extending the matchday experience.
24Apr2020
Tackling COVID-19 at Juventus - Insights from our webinar
On April 23th, we welcomed Francesco Gianello, Head of Allianz Stadium & Facilities, as the first speaker in our webinars series. He talked us through the Italian timeline of the COVID-19 outbreak, the impact on the sports activities in Allianz Stadium and the strategy towards re-opening.
22Apr2020
Industry update: more on renovation, fan engagement and COVID-19 initiatives
Read more on the plastic doppelganger initiative at Borussia Mönchengladbach, the design of Santiago Bernabéu, the Eredivisie Shirt Festival and more in ESSMA’s industry update.
14Apr2020
How are PSV, VfL Wolfsburg and Royal Antwerp FC responding to the COVID-19 crisis and how has it impacted their daily operations?
Joeri Verbossen (PSV), Sven Froberg (VfL Wolfsburg) and Dimitri Huygen (Royal Antwerp FC) shared their experiences and learnings on which impact COVID-19 is having on the daily operations at their respective clubs.
10Apr2020
Industry update: more on fan experience, development and COVID-19
Read more on the Google Home app of PSV, progress of Yanmar Stadion, new COVID-19 club & league initiatives and more in ESSMA’s industry update.
09Apr2020
Tackling COVID-19 at Juventus
Tackling COVID-19 at Juventus - Francesco Gianello gives his view on the road to lockdown, handling facilities during lockdown, and the strategy towards reopening.
07Apr2020
Simplify Reality joins ESSMA as new Corporate Partner
ESSMA is pleased to announce Simplify Reality as new Corporate Partner. Simplify Reality is an AI company specialised in customer communication and aims at bringing simplicity to both customers and management life in food and beverage orders before & during the game.