17Jul2019
Industry update: more on development, fan experience and ticketing
Read more on the stadium projects of Royal Antwerp FC and Standard de Liège, the new Milan stadium and EURO 2020 in ESSMA’s weekly industry update.
Fan Experience & Hospitality
11Jul2019
ESSMA Fan Experience Workshop 2019: the Key Takeaways
On 21 and 22 May 2019, ESSMA organised its fourth Fan Experience Workshop at Marshall Józef Piłsudski Stadium, home of Legia Warsaw. Over 46 members from 16 countries learned insights and shared knowledge linked to stadium enhancing experiences, fan zones, loyalty, rewarding and attracting fans to the stadium.
10Jul2019
Industry update: more on 5G, fan experience and sponsoring
Read more on 5G in the Bundesliga, the VisitFootball award, youth academies and more in ESSMA’s weekly industry update.
03Jul2019
Industry update: more on fan experience, broadcasting and accessibility
Read more on KRC Genk's 2019/20 season kit reveal in 360°, virtual advertising during the TOP 14 final, UEFA.tv and more in ESSMA’s weekly industry update.
01Jul2019
Ekstraklasa’s digital approach to increase fan engagement
As part of ESSMA’s Fan Experience Workshop, Marcin Pelc and Grzegorz Stańczuk shared several projects as part of Ekstraklasa’s digital approach including the Ekstraklasa app and the implementation of an eSports competition.
26Jun2019
Industry update: more on hospitality, technology and fan experience
Read more on the tunnel club concept at Northampton Saints, a virtual 3D tour of Real Madrid City, club operations at Valencia CF and more in ESSMA’s weekly industry update.
24Jun2019
Marketing intelligence at PSV: using data and technology in fanbase marketing
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Joeri Verbossen - Marketing Manager at PSV - focused on how the club is using data and technology through marketing intelligence to enhance its fanbase marketing with some practical examples.
11Jun2019
Legia Warsaw’s new merchandising approach
During ESSMA’s Fan Experience Workshop at Legia Warsaw,  Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.