During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.
Read more on reusable cups at Signal Iduna Park, smoke-free Eredivisie and Keuken Kampioen Divisie stadiums, renovation at FC Metz and more in ESSMA’s weekly industry update.
Tiago Gouveia - Marketing Director at FC Porto - shared how FC Porto transitioned its operations to become more digital.
Read more on contactless payment at FC Twente, LaLiga’s ticketing working groups, Chelsea FC’s new Official Supporters Club scheme and more in ESSMA’s weekly industry update.
This year’s Fan Experience Workshop was organised at Marshall Jozef Pilsudski Legia Stadium, home of Legia Warsaw. Over 46 members from 16 countries learned insights and shared knowledge linked to stadium enhancing experiences, fan zones, loyalty, rewarding and attracting fans to the stadium.
Read more on the price cap on away tickets in Ligue 1 and 2, the redevelopment plans of CA Brive and RC Strasbourg Alsace, the Premier League Grounds Team of the Season award and more in ESSMA’s weekly industry update.
Read more on the contactless payment system at Stoke City, a public consultation by Everton FC, the Allsvenskan Live app and more in ESSMA’s weekly industry update.
Read more on the fan tokens at West Ham United, an hospitality upgrade at Everton FC, safety at the Swedish Football League and more in ESSMA’s weekly industry update.