Read more on the recycled football kit of Juventus, public ticketing ballots for the 2019 Ashes Series, an esports partner for West Ham United FC and a documentary about Ligue 1 in this short industry update by ESSMA.
ESSMA interviewed Rafal Dmowski, Marketing Director, about Legia Warsaw’s loyalty programme. The main objective of Legia Warsaw’s loyalty programme, Legiony, is to increase attendance on matchdays. Their ‘matchday’ fan base consists of 110,000 contacts, while their ‘newsletter’ fan base consists of 70,000 contacts.
Read more on the stadium project of Montpellier HSC and the Gibraltar Football Association, redevelopment at Liverpool FC, a safe standing trial in the French Ligue 1 and 2, broadcasting via Twitter, youth academies, etc. in this short industry update by ESSMA.
Tine De Groote, Marketing Manager at KV Oostende (KVO), shared the club’s hospitality and sponsoring opportunities during the ESSMA Summit.
Read more on the 3MW energy storage system at Johan Cruijf ArenA, a cashless payment system at Birmingham City FC, the #Morethanfootball impact report, etc. in this short industry update by ESSMA.
Julio Tarréga Diéz, (former) Audiovisual Manager of Valencia CF, shared the strategy behind engaging fans with video content at Mestalla, the different projects and the club’s overall vision regarding video content during the ESSMA Summit.
Read more on the new training centre of Feyenoord Rotterdam, DFL’s strong branding, sustainability at Swansea City, the seat design of the new Tottenham Hotspur Stadium, a VIP ticketing platform for Fortuna Sittard, etc. in this short industry update by ESSMA.
The fifth ESSMA Summit will be organised from 22 to 23 January 2019 at Estadío Do Dragão, home of FC Porto. This must-attend stadium industry event is organised by ESSMA in partnership with European Leagues and ECA (European Club Association).