Fan Relation Management at Juventus FC - ESSMA Fan Entertainment Workshop
Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC. Federica Borin, Marketing Manager at Juventus FC, gave her insights on Fan Relationship Management (FRM) at the Allianz Stadium. Juventus FC has around 350-million fans globally, 41-million of which are based in Europe, resulting in a huge potential global market.