During ESSMA’s Fan Experience Workshop at Legia Warsaw, Joeri Verbossen - Marketing Manager at PSV - focused on how the club is using data and technology through marketing intelligence to enhance its fanbase marketing with some practical examples.
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.
Tiago Gouveia - Marketing Director at FC Porto - shared how FC Porto transitioned its operations to become more digital.
During the last home match of the 2018/19 season, Standard de Liège wanted to send out a strong message towards its fans in regards to ‘say no to racism’. Prior to the match against Club Brugge, ESSMA interviewed Sascha Feytons - Infrastructure Director - about the process of implementing the message and why they collaborated with ESSMA Stadium Partner, AirPrint.
Thomas Kirschner - Head of Fans & Tradition at Schalke 04 - explained which activities and projects the club has implemented to maintain a strong relationship with their fans. In total, Schalke 04 has over 160,000 members, 900 different fan clubs and an average stadium attendance of 61,197.
ESSMA interviewed Daniel Uthmann, Marketing Project Manager at TSG 1899 Hoffenheim, to learn more on how the club is using data to enhance the stadium experience.
Teresa Santos – Quality and Environment Manager at FC Porto – presented the club’s sustainability approach and its practical implications during the ESSMA Summit.