Maximising Stadium Capacity and Fan Experience: Arsenal’s Approach to Ticketing and Fan-First Events
As we prepare for the 11th Summit in Madrid on 12 & 13 November at the iconic Riyadh Air Metropolitano, home of Atlético Madrid, we had the opportunity to speak with Tom McCann, Venue Director at Arsenal. He shared innovative strategies for fan engagement and stadium utilisation at Emirates Stadium. Tom discussed the club’s ticketing initiatives, including Ticket Transfer and Ticket Exchange, aimed at maximising attendance and enhancing the matchday experience for supporters. He also highlighted Arsenal’s unique "Take to the Pitch" event, which offers fans an unforgettable chance to step onto the legendary field. Join us as Tom gives an inside look at how Arsenal is creating a seamless, fan-first experience both on and off the pitch.