ESSMA interviewed Rafal Dmowski, Marketing Director, about Legia Warsaw’s loyalty programme. The main objective of Legia Warsaw’s loyalty programme, Legiony, is to increase attendance on matchdays. Their ‘matchday’ fan base consists of 110,000 contacts, while their ‘newsletter’ fan base consists of 70,000 contacts.
Francesco Gizzi, a Candidate of the FBA Professional Master in Football Business, about his learnings from Part I of the Stadium Operations Course - Powered by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.
Tine De Groote, Marketing Manager at KV Oostende (KVO), shared the club’s hospitality and sponsoring opportunities during the ESSMA Summit.
Read more on the 3MW energy storage system at Johan Cruijf ArenA, a cashless payment system at Birmingham City FC, the #Morethanfootball impact report, etc. in this short industry update by ESSMA.
Read more on the new training centre of Feyenoord Rotterdam, DFL’s strong branding, sustainability at Swansea City, the seat design of the new Tottenham Hotspur Stadium, a VIP ticketing platform for Fortuna Sittard, etc. in this short industry update by ESSMA.
The fifth ESSMA Summit will be organised from 22 to 23 January 2019 at Estadío Do Dragão, home of FC Porto. This must-attend stadium industry event is organised by ESSMA in partnership with European Leagues and ECA (European Club Association).
Read more on the waste management plan of Croke Park, a new training centre for FC Metz, a chatbot for PSV fans, a fan zone trial for the 2022 FIFA World Cup™ etc. in this short industry update by ESSMA.
The FBA, an ESSMA Partner, offers students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry. ESSMA supports the FBA to help educate football’s future business leaders on the intricacies of optimizing the environmental, social and economic benefits of a stadium by mixing theoretical and practical experiences against benchmarks of best practices.