Read more on the enhanced matchday experience for Ulster Rugby fans, 3D ticketing platform of Sevilla FC, SLO management at Hammarby IF and more in ESSMA’s weekly industry update.
FC København is approaching its season ticket holders through what the club is calling ‘the Netflix model’. Both in terms of paying via subscription and how they are reaching out to their (potentials) fans based on curated content and media consumption. Jacob Lauesen, Director Brand Marketing & Development at FC København, elaborated their approach during our ESSMA Summit.
Our colleague Yari Van Minsel had the pleasure of joining KNVB Expertise on their annual Field Trip, this year to the Basque Country. Over the course of 3 days more than 30 representatives from Dutch Eredivisie and Keuken Kampioen Divisie clubs visited Real Sociedad, SD Eibar and Athletic Club de Bilbao. Each club provided in-depth presentations and extensive stadium tours during the visit.
Eike Humpert, Head of Digitalisation at VfL Wolfsburg, shared his learnings on 5G in a stadium. As they are the first club in Germany with a fully operational 5G antenna, VfL Wolfsburg has a unique perspective on the topic.
The no-show behavior of season ticket holders is a phenomenon, present in all clubs and stadiums.
Read more on True View which is being implemented at Ligue 1 Conforama, safe standing findings by SGSA, Liverpool FC’s stadium and museum tour and more in ESSMA’s weekly industry update.
Data and how to implement more data-driven applications in European stadiums was the subject of several presentations during our ESSMA Summit in January. It’s a fact that the overall majority of stadiums has either already made investments or is planning on taking the step. But what choices to make?
Read more on in-seat delivery at LOU Rugby, animated push notifications for Borussia Dortmund fans, a new ticketing platform for Újpest FC and more in ESSMA’s weekly industry update.