Read more on fan involvement during the stadium development project of Everton FC as well as fan experience initiatives at Lille OSC and RCD Espanyol in this short stadium industry update by ESSMA.
The ESSMA Knowledge Platform, an all-in-one online platform, offers ESSMA members the opportunity to benefit from our extensive database. With exclusive access to in-depth interviews, presentations and best practices from clubs, leagues and venues such as FC Bayern Munich, Valencia CF, Manchester City FC, Stade De France, LaLiga, Stade Rochelais and others. Add value to your organisation by using the content as a benchmark and by learning from industry peers.
The last keynote of Day 1 focused on the Fan Journey. Alberto Colombo, Deputy General Secretary EPFL kicked-off with presenting their Fan Attendance Report. Followed by presentations of Eric Cosset, Director Product and Development Disneyland Paris, Benjamin Steen, Head of Digital Projects and CRM FC Bayern Munich and Rory Sheridan, Head of Sponsorship Europe at Diageo (Guinness). Benjamin Steen shared how FC Bayern Munich digitalised the Allianz Arena and how they reach, communicate and build a relationship with their 650 million fans worldwide.
Read more on several stadium development and renovation projects, sustainability and see examples of fan engagement in this short stadium industry update by ESSMA.
One of the keynote sessions focused on stadium lifecycle. An introduction was provided by Dimitri Huygen, Managing Director ESSMA, followed by presentations from Martin Murphy, Stadium Director Aviva Stadium and Eric Hart, Head of Tampa Sports Authority managing Raymond James Stadium. Eric Hart focused his presentation on long-term sustainability within several stadium projects in Tampa Bay area.
The New England Patriots will face the Philadelphia Eagles in the 52nd edition of the Super Bowl. Read more on one of the biggest sports events in the world and the host venue for this year’s edition: U.S. Bank Stadium.
ESSMA supported KNVB Expertise with a Stadium Exploitation Tour to three German stadiums: Commerzbank Arena, Sparda-Bank-Hessen-Stadion and Opel Arena. KNVB Expertise is a joint initiative consisting of Eredivisie CV, CED, KNVB (Royal Dutch Football Association) and FBO (Federation of Paid Football Organisations). Their aim is to professionalise Dutch (paid) football in terms of development.
The 4th edition of the ESSMA Summit took place 16 and 17 January 2018 in the iconic Aviva Stadium, Dublin, Ireland. About 375 people active in the sports and stadium industry could network and listen to leading keynote and seminar speakers. One of the keynote sessions focused on matchday operations. An introduction was provided by Marc Schmidgall, Head of Communications and Marketing ECA, followed by presentations from Roger Brosel, Head of Content and Programming LaLiga and Francesco Gianello, Head of Stadium Juventus FC.