06Aug
Standard de Liège enhancing fan experience with the Selfez VOO feature
ESSMA interviewed Isabelle Henry, Marketing Manager at Standard de Liège, about the Selfez VOO feature in their app.
Operations & Ticketing
01Aug
Industry update: more on VR, sustainability and branding
Read more on the ‘Score at the Kop’ VR experience at Anfield, a carbon neutral certificate for Forest Green Rovers and new branding for the FFF and Tottenham Hotspur Stadium in this short industry update by ESSMA.
31Jul
The FBA German Stadium Tour supported by ESSMA
Ben Cronshaw, a Candidate of the FBA Professional Master in Football Business, about his learnings from The FBA stadium tour to Germany, supported by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry. The FBA candidates undertook a two-day trip to Germany to visit four different stadiums: the Commerzbank Arena, Veltins Arena, Signal Iduna Park and Merkur Spielarena. The aim was to gain a deeper understanding of each construct through presentations and stadium tours and imparted wisdom from representatives of each Bundesliga club. Expertly organised by ESSMA, the trip was a massive success that left the candidates tired, inspired, a practical application to the theoretical knowledge gained and four completely unconnected and different approaches of how to maximise the potential of stadiums both in football and beyond.
24Jul
Industry update: more on sustainability, esports and ticketing
Read more on the recycled football kit of Juventus, public ticketing ballots for the 2019 Ashes Series, an esports partner for West Ham United FC and a documentary about Ligue 1 in this short industry update by ESSMA.
19Jul
Rafal Dmowski on the 'Legiony' loyalty programme of Legia Warsaw
ESSMA interviewed Rafal Dmowski, Marketing Director, about Legia Warsaw’s loyalty programme. The main objective of Legia Warsaw’s loyalty programme, Legiony, is to increase attendance on matchdays. Their ‘matchday’ fan base consists of 110,000 contacts, while their ‘newsletter’ fan base consists of 70,000 contacts.
16Jul
How the FBA Candidate Francesco Gizzi experienced Part I of the Stadium Operations Course - Powered by ESSMA
Francesco Gizzi, a Candidate of the FBA Professional Master in Football Business, about his learnings from Part I of the Stadium Operations Course - Powered by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.
06Jul
KV Oostende’s unique sponsoring concept
Tine De Groote, Marketing Manager at KV Oostende (KVO), shared the club’s hospitality and sponsoring opportunities during the ESSMA Summit.
04Jul
Industry update: more on VR, cashless payments and sustainability initiatives
Read more on the 3MW energy storage system at Johan Cruijf ArenA, a cashless payment system at Birmingham City FC, the #Morethanfootball impact report, etc. in this short industry update by ESSMA.