01Jul2020
Industry update: more on hospitality, fan experience and COVID-19
Read more on Johan Cruijff ArenA’s pop-up restaurant, Visit Mallorca Estadi, Bundesliga Match Facts and more in ESSMA’s industry update.
Facility & Operations
26Jun2020
ESSMA Webinar - Ekstraklasa's restart and impact of crowd management
The competition in Poland has restarted a few weeks ago and several Ekstraklasa competition rounds have already been played. How did the Polish clubs prepare for it? As 25% of fans are allowed inside the stadium, how to decide which fans can enter? Which social distancing guidelines will they have to follow? And how to adapt the crowd management flows?
22Jun2020
Re-start of Ekstraklasa and matches with a limited amount of fans
ESSMA interviewed both Piotr Bielecki, Deputy Competition Director at Ekstraklasa, and Krzysztof Szumowski, Operations Manager at Legia Warsaw, to learn more about Ekstraklasa’s restart and its new guideline which allows for a limited amount of fans to attend the matches (with a maximum stadium capacity of 25%).
18Jun2020
Matches behind closed doors - insights from our webinars
The main challenge for restarting operations in the stadium is the installment of all hygienic measures and requirements. Once that was covered and a hygienic officer was appointed, Borussia Mönchengladbach felt they faced the most difficult hurdle
17Jun2020
Industry update: more on safety, fan experience and season ticket holders
Read more on the season ticket campaigns of PSV and Royal Antwerp FC, virtual fans at LaLiga and more in ESSMA’s industry update.
15Jun2020
Allsvenskan is kicking-off its 2020/21 season, how has COVID-19 impacted the Swedish competition?
Allsvenskan and Superettan, the highest divisions in Sweden, have kicked-off its 2020/2021 season with 2.5 months delay. ESSMA interviewed both Robert Johansson, Head of Communication at Swedish Professional Football Leagues, and Ola Gällstad, Project Manager at Malmö FF, to learn more about their preparations towards the postponed season.
29May2020
Best practices on how to engage with your fans through video content
In this period of physical distancing, European clubs are more dependent on digital and audiovisual ways to keep in touch with the fan base. Platforms such as YouTube-channel help to engage with fans and to build a brand.
25May2020
ESSMA Webinar - Impact segmented hospitality on stadium development
How does segmented hospitality influence stadium development? Is there little difference with mainstream hospitality or is it worth the extra effort? Two top clubs of the Premier League are convinced it pays off.