25Sep
iXpole becomes an ESSMA Stadium Partner
iXpole, a total solution for the full relational (CRM) and operational (ERP) management of sponsorship and VIP hospitality, has become an ESSMA Stadium Partner.
Operations & Ticketing
13Sep
Close-up: Leif Bjørn, Security Manager at Telia Parken
ESSMA interviewed Leif Bjørn, Security Manager at Telia Parken. Together with his colleagues, Leif has the overall responsibility regarding safety and access control at the venue. Telia Parken is one of the host venues of our Safety & Security Workshop on 13 and 14 November.
29Aug
Industry update: more on augmented reality, esports and fan experience
Read more on AI technology at Manchester City, a virtual tour around Allianz Arena, DFL’s AR newspaper experience, eSports at AS Monaco and more in this short industry update by ESSMA.
09Aug
How the FBA Candidate Iurii Borovyi experienced Part II of the Stadium Operations Course - Powered by ESSMA
Iurri Borovyi, a Candidate of the FBA Professional Master in Football Business, about his learnings from Part I of the Stadium Operations Course - Powered by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.
08Aug
Industry update: more on fan experience, 3D technology and safety
Read more on the cooperation between Liga Portugal and LaLiga to promote professional football, the engaged FIFA 2018 World Cup, the Paris Saint-Germain Training Center, a 3D ticketing service at AS Roma and a facial recognition system for the 2020 Olympics in this short industry update by ESSMA.
06Aug
Standard de Liège enhancing fan experience with the Selfez VOO feature
ESSMA interviewed Isabelle Henry, Marketing Manager at Standard de Liège, about the Selfez VOO feature in their app.
01Aug
Industry update: more on VR, sustainability and branding
Read more on the ‘Score at the Kop’ VR experience at Anfield, a carbon neutral certificate for Forest Green Rovers and new branding for the FFF and Tottenham Hotspur Stadium in this short industry update by ESSMA.
31Jul
The FBA German Stadium Tour supported by ESSMA
Ben Cronshaw, a Candidate of the FBA Professional Master in Football Business, about his learnings from The FBA stadium tour to Germany, supported by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry. The FBA candidates undertook a two-day trip to Germany to visit four different stadiums: the Commerzbank Arena, Veltins Arena, Signal Iduna Park and Merkur Spielarena. The aim was to gain a deeper understanding of each construct through presentations and stadium tours and imparted wisdom from representatives of each Bundesliga club. Expertly organised by ESSMA, the trip was a massive success that left the candidates tired, inspired, a practical application to the theoretical knowledge gained and four completely unconnected and different approaches of how to maximise the potential of stadiums both in football and beyond.