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ESSMA is pleased to announce Real Wireless as a new Corporate Partner. Real Wireless is an independent advisory firm focused on providing technical, regulatory and strategic business advice to clients in the wireless industry and wireless users market.
Read more on several stadium development projects and renovations and see examples of social media integration for fan engagement in this short stadium industry update by ESSMA.
For the third year in a row, FC Barcelona organised the Sports Technology Symposium at the famous Camp Nou stadium. With a clear vision on leadership, the club embraced technology and innovation as never before. As such, the event became part of the Barca Innovation Hub, the club's platform to facilitate networking and cooperation in various domains. The goal is clear: be the best in the world. About 500 people from across the globe were brought together during this 2-day event. A mix of topics were presented by speakers with different backgrounds in soccer, basketball, baseball, Formula 1 and other sports and technological domains.
ESSMA supported the French Professional Football League – LFP – with a Belgian stadium tour for 30 representatives from 13 clubs. The delegation visited KV Oostende, Royal Antwerp FC, KAA Gent, KV Mechelen and STVV to listen and learn how they are managing topics within CRM, hospitality, ticketing, construction and revenue generation.
The Digital Sports Day took place Tuesday 31 October in Utrecht, The Netherlands. Around 500 sports professionals were present to gain insights in digital marketing and the online landscape in sports. Discover key takeaways on social platforms, fan experience and big data.
Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC. Â Oliver Spaeth, Web & Social Media Manager for FC Grenoble Rugby, provided some detailed insights as to how CRM can be delivered successfully in a second tier French rugby club.
Venues and Venue Management have evolved significantly. ESSMA’s Corporate Partner 3D Digital Venue builds 360-degree 3D interactive ticketing solutions that aim to enhance fan experience which will increase season ticket holder renewals and provide special viewing experiences for potential VIP consumers. By using the technology, fans are able to experience the view in 3D of their allocated seats in the stadium.
During the ESSMA European Stadium Tour to Russia (2-5 July 2017), one of the stadiums we visited was the future Dynamo Stadium. With the VTB Arena incorporated into the stadium, both venues and its surroundings are part of an enormous project in Moscow and we talked to the Head of Project at VTB Arena Park, Andrei Peregoudov.