New Ground Technology joins ESSMA as new Stadium Partner

By April 19, 2017
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We are happy to announce New Ground Technology as newest ESSMA Stadium Partner. New Ground Technology provides a new way to communicate by printing images on grass, with a totally eco-friendly solution. 


New Ground Technology’s double-patented technology is the first of its kind and it is completely green. They simply use air to gently bend the turf in opposing directions creating light and dark contrast. The image can be viewed from a height of just ten feet, and can be erased or mowed out the following day – alternately if you do nothing, the image will remain visible for several days. 

 

We are pleased to become a Stadium Partner of ESSMA. We believe that it’s possible to do marketing on the pitch without damaging it. Together with ESSMA it would be possible to bring and share the innovation with the community. 
Aurélien Hénon – EU Business Development Manager
 

 

Some of the New Ground Technology projects:

  • The San Francisco Giants AT&T Park – Opening day 2016
  • David Ortiz Face at Boston Red Sox Fenway Park – 09/29/2016
  • San Jose Earthquakes Avaya Stadium – MLS Opening day 03/04/2017

 

New Ground Technology creates new marketing opportunities for big and small clubs and they make it possible for clubs to communicate with their fans. Together we can help clubs to create the ‘wow-feeling’.
Dimitri Huygen – ESSMA Managing Director

 

Take a look at the New Ground Technology profile here 

 

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ESSMA

ESSMA offers a platform to stadium professionals where they can share, learn and discuss topics related to ESSMA’s areas of expertise: Stadium Development, Operations & Ticketing, Sustainability & SMART, Safety & Security, Fan Experience & Hospitality and Pitch Management.