As a Global Cashless Payment Provider, they have already implemented their services in 5 continents all over the world including experience in different environments. Combined on one modular platform PlayPass provides four services: Cashless Payments, Access Control, Brand Activation and Business Intelligence. Its offering is twofold. Firstly, it provides RFID solutions to help clients gain valuable insight into the operational flow. Secondly, it enhances and streamlines the experience for all parties involved from the organization to the visitor to the partners and sponsors.

"Together with ESSMA, we want to add value to the ESSMA community with our services, especially our Cashless Payments.”
Carlo Waelens – Business Development PlayPass

According to PlayPass, using cashless payments increases revenue up to 30%. Motivating visitors to ‘top-up’ their card from home, enables them to start spending the moment they enter the stadium. Furthermore, with several offers, people can get attracted to the stadium earlier with for example a free beverage on their first order when they enter before a certain time. As a result of offline development, the system keeps running even without internet.

“Since only 13% of stadiums offer cashless payment, this is a huge opportunity for ESSMA, PlayPass and our Stadium Members.”
Dimitri Huygen – ESSMA Managing Director

Some of the PlayPass projects:

• Soccer Stadium: KV Mechelen
• Music Festivals and Promotors: Live Nation, Rock Werchter, Lollapalooza Chili and Germany, Graspop Metal Festival
• Venues: Sportpaleis Antwerp