#6 Stadium Industry Updates

By September 08, 2017

Find out what the stadium industry has to show us and what we can expect from the future! 

  • Manchester United will upgrade the level of security around their training complex as a result of the recent terror threat. The aim is to prevent unwanted vehicles and people getting too close and will consist of new gates, barriers and bollards.



  • After 36 months of construction the new Mercedes Benz Stadium in Atlanta is finished and hosted its first game. The stadium has a capacity of 71,000 seats with a cost of $1,5 billion and both Atlanta United (MLS) and Atlanta Falcons (NFL) will play their home games. Supporters will be scanned by high-tech magnetometers as they enter the stadium, which will increase turnstile capacity by 40 per cent.




  • Newcastle FC have asked fans not to take bags to matches, a move welcomed by one of the club’s fans’ groups. Some security experts even call for an overall ban on bags at football grounds to reduce the security check and time spend searching those bags.



  • During the US Open, IBM’s Watson is automatically generating highlights of tennis matches. The technology has been tested earlier this year at the Master’s Tournament and at Wimbledon. When it recognizes a highlight, the United States Tennis Association can post this highlight on social media channels.



  • For one night, the Bayern Munich Allianz Arena has been transformed in an Airbnb during the Audi Cup. The winner of the competitions had the opportunity to catch four Audi Cup games as well as an overnight stay in the Allianz Arena.



  • ECA, partner of the ESSMA Summit 2018, hosted its annual ECA Awards. Real Madrid is the European club of the year, while AS Monaco won the award of best sporting progress. The Scottish club, Aberdeen was recognised for its ‘Dementia Friendly Wellbeing’ program and won the best community and social responsibility program. Furthermore, Sporting Clube de Portugal got recognized for their efforts in terms of promoting women’s football clubs.



  • The 2017 Women’s Rugby World Cup has been very successful with records in terms of attendance, broadcasting and social/digital media engagement. 2.65 million people have watched the final and the games itself attracted over 45,000 fans.



  • STRI Group is hosting its annual Research Day on 20-21 September. STRI consultants will give attendees a guided tour around the STRI research grounds and show partners’ latest trials and technology that will benefit the sport industry in the future. Furthermore, attendees have the chance to network with fellow industry professionals.



  • Manchester City revealed its newest project, the Tunnel Club. Fans can buy access to the area around the tunnel to see the players before entering the pitch. It’s a first in Europe and Manchester City got the idea from the Dallas Cowboys in the AT&T Stadium. 




  • DFL organised an Assembly of Disability Access Officers (DAOs) at RheinEnergie Stadium (FC Köln). Among participants were CAFE (Center for Access to Football in Europe) and other DAOs from German clubs. With topics including audio-descriptive commentary, accessible ticketing and an upcoming certification course for DAOs in Germany.





ESSMA offers a platform to stadium professionals where they can share, learn and discuss topics related to ESSMA’s areas of expertise: Stadium Development, Operations & Ticketing, Sustainability & Smart Stadiums, Safety & Security, Fan Entertainment & Hospitality and Pitch Management.