ESSMA F&B Benchmark Report

By September 11, 2018
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ESSMA is proud to present its first Benchmark Report, focusing on Food and Beverages. The goal of this research is to discover insights in the current Food & Beverage stadium market. The research focuses on general audience and does not include hospitality packages.

 

Within this report, to which over 35 clubs and stadiums contributed, the 6 main topics focus on:

  • F&B infrastructure
  • Catering staff
  • Payment methods
  • Queuing
  • F&B range
  • Data mining

 

“Although 43.90% of complaints are related to queuing, only 21.21% of participating stadiums declared to currently have a queuing management system in place.”

 

 

    Log in to the ESSMA Knowledge Platform to access the F&B benchmark    

 

 

This benchmark report provides insights in how technology can contribute towards a more effective queuing system, such as use of digital pre-ordering and cashless payments.

 

  

    Benchmark yourself with other European clubs     

 

 

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ESSMA

ESSMA offers a platform to stadium professionals where they can share, learn and discuss topics related to ESSMA’s areas of expertise: Stadium Development, Operations & Ticketing, Sustainability & Smart Stadiums, Safety & Security, Fan Entertainment & Hospitality and Pitch Management.