Member news (105)

ESSMA interviewed, Jan van Merwijk - Director Feijenoord Stadium - about their upcoming development project, Feyenoord City. Feyenoord City is a broad urban development including a new river-based stadium and a redevelopment of the current stadium. With the new 63,000 capacity stadium, Feyenoord Rotterdam wants to move the club forward in terms of commercial, organisational and team aspect. With the project, the revenue streams of the club should substantially increase due to additional ticket sales, higher revenues from hospitality, enhanced sponsor value and non-football events.

US Sassuolo recently officially opened its new training center, Mapei Football Center. The 45,000 m2 complex includes facilities for the first team, the youth teams and the supporting administrative services of US Sassuolo.

Read more on the ‘Save our shirt’ campaign of Huddersfield Town, the ticketbot at Hertha BSC, the cashless Red Bull Arena and more in ESSMA’s weekly industry update.

During ESSMA’s Fan Experience Workshop, Adam Piotrowicz - Director of Digital at Legia Warsaw - shared the club’s approach towards digital transformation and which tools they are using to improve fan engagement and data collection.

Over 20 club and stadium representatives from 13 countries including ESSMA Members Olympique Lyonnais, Legia Warsaw, FC Barcelona, Celtic FC, Malmö FF, FC Bayern Munich and Baku Olympic Stadium gathered at Allianz Arena for the first European event organised by ESSMA Stadium Partner, 24/7 Software.

ESSMA Corporate Partner SGL organised a showcase on 3 July at Brøndby Stadium. The event focused on economical grass management, with grow lighting systems in particular. In total, around 30 pitch professionals gathered to discuss and exchange information linked to pitch management. During the showcase both SGL and users of their grow lighting systems shared insights on the possibilities and opportunities for growing a high-quality pitch at the lowest possible costs.

As part of ESSMA’s Fan Experience Workshop, Marcin Pelc and Grzegorz Stańczuk shared several projects as part of Ekstraklasa’s digital approach including the Ekstraklasa app and the implementation of an eSports competition.

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Joeri Verbossen - Marketing Manager at PSV - focused on how the club is using data and technology through marketing intelligence to enhance its fanbase marketing with some practical examples.

During ESSMA’s Fan Experience Workshop at Legia Warsaw,  Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.

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