Member news (59)

Iurri Borovyi, a Candidate of the FBA Professional Master in Football Business, about his learnings from Part I of the Stadium Operations Course - Powered by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.

ESSMA interviewed Isabelle Henry, Marketing Manager at Standard de Liège, about the Selfez VOO feature in their app.

 

Ben Cronshaw, a Candidate of the FBA Professional Master in Football Business, about his learnings from The FBA stadium tour to Germany, supported by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.

 

The FBA candidates undertook a two-day trip to Germany to visit four different stadiums: the Commerzbank Arena, Veltins Arena, Signal Iduna Park and Merkur Spielarena. The aim was to gain a deeper understanding of each construct through presentations and stadium tours and imparted wisdom from representatives of each Bundesliga club. Expertly organised by ESSMA, the trip was a massive success that left the candidates tired, inspired, a practical application to the theoretical knowledge gained and four completely unconnected and different approaches of how to maximise the potential of stadiums both in football and beyond.

In April 2018, Aberdeen FC and the Aberdeen Football Club Community Trust (AFCCT) received final planning permission for their proposed new stadium, training and community facilities from the relevant authorities at a site to the west of the city. This was an important step towards the realisation of Aberdeen FC’s long held ambition.

The futuristic shape of the 40,000 capacity Al Wakrah Stadium mirrors the innovative, ambitious spirit of the Supreme Committee of Delivery & Legacy. The stadium’s design is inspired by the sails of traditional dhow boats. Furthermore, the stadium will host matches through to the 2022 FIFA World Cup™ quarter-finals.

ESSMA interviewed Rafal Dmowski, Marketing Director, about Legia Warsaw’s loyalty programme. The main objective of Legia Warsaw’s loyalty programme, Legiony, is to increase attendance on matchdays. Their ‘matchday’ fan base consists of 110,000 contacts, while their ‘newsletter’ fan base consists of 70,000 contacts.

 

Francesco Gizzi, a Candidate of the FBA Professional Master in Football Business, about his learnings from Part I of the Stadium Operations Course - Powered by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.

Al Bayt Stadium – Al Khor City, being delivered by Aspire Zone Foundation, the stadium takes its name from bayt al sha’ar – tents historically used by nomadic peoples in Qatar and the Gulf region. The stadium will host matches right through to the 2022 FIFA World Cup™ semi-finals.

ESSMA interviewed Tomasz Zahorski, Proxy of the Management Board, about their new training centre project, the next phases and implemented benchmark elements.


Legia Warsaw’s new training centre will include 8 pitches, additional sports infrastructure, 9000 m2 building with dressing rooms, offices for the coaches, 24 rooms for the first team players (with 4* standards), 30 rooms for youth players, an R&D lab, etc.

 

Several ESSMA Corporate and Stadium Partners are present in the World Cup venues. Below a short overview of all twelve Russian host stadiums.

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