Member news (110)

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.

Tiago Gouveia - Marketing Director at FC Porto - shared how FC Porto transitioned its operations to become more digital.  

During the last home match of the 2018/19 season, Standard de Liège wanted to send out a strong message towards its fans in regards to ‘say no to racism’.  Prior to the match against Club Brugge, ESSMA interviewed Sascha Feytons - Infrastructure Director - about the process of implementing the message and why they collaborated with ESSMA Stadium Partner, AirPrint.

Thomas Kirschner - Head of Fans & Tradition at Schalke 04 - explained which activities and projects the club has implemented to maintain a strong relationship with their fans. In total, Schalke 04 has over 160,000 members, 900 different fan clubs and an average stadium attendance of 61,197.

ESSMA interviewed Daniel Uthmann, Marketing Project Manager at TSG 1899 Hoffenheim, to learn more on how the club is using data to enhance the stadium experience.

Teresa Santos – Quality and Environment Manager at FC Porto – presented the club’s sustainability approach and its practical implications during the ESSMA Summit.

ESSMA interviewed Khalifa Al Mana – Senior Project Engineer at Supreme Committee for Delivery & Legacy – to receive an update on the development of the 2022 FIFA World Cup™ host venues.

Neil Sharman - Security Manager at Wembley Stadium - shared the stadium’s counter-terrorism measures both on event day and non-event day during the ESSMA Summit in Porto.

Daniel Uthmann - Marketing Project Manager at TSG 1899 Hoffenheim - shared how the club is using data to enhance the matchday experience.

ESSMA interviewed Thomas Otton - Communications Director at Ligue Nationale de Rugby (LNR) - on how LNR managed to attract a new audience to rugby by hosting a global show after the TOP 14 final.

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