Industry news (34)

The EPFL, an ESSMA Strategic Partner, is pleased to present to the football family, media and fans the second edition of its Fan Attendance Report.

 

This study is aimed to give a complete overview of the fan attendance figures of all domestic championships run by the European Professional Football Leagues. It contains a deep analysis of the results of their Member Leagues and Associate Members when it comes to stadium capacity and relevant stadium utilization as well as the evolution of fan attendance during the period of seven years, from 2010/2011 football season till the last full completed season 2016/2017.

 

During this period, numerous football clubs have improved their stadium capacity and level of comfort all across Europe. The new arenas developed in Poland and in France for the UEFA EURO 2012 and EURO 2016 respectively contributed significantly to boost the attendance figures registered in the respective Leagues’ Championships. We are envisaging Russia will experience a similar trend after the upcoming World Cup in 2018. To register the substantial increase of fan attendance in Israel, Sweden and Belgium, while unfortunately the football fans have not been immune to the adverse impact of financial and geo-political crisis that have been affecting economy and society in countries such as Greece, Romania, Ukraine and Turkey.

 

Notwithstanding that, the cumulative leagues’ attendance remained stable during this six years period and more than 120 million football fans filled the European Leagues’ stadiums during the 2016/2017 season.

 

In the Premier Divisions, during the past season the German Bundesliga confirmed its leading position presenting the highest average stadium attendance while the English Premier League registered the highest level of stadium occupancy in Europe. Positive trends have been registered in both Ligue1 and LaLiga while the slightly negative trend of Serie A during  the past seasons will be definitely compensated by the good attendance figures registered during the first half of the current season 2017/2018. When it comes to the non-top tier leagues, the English Football League showed the highest European figures related to first, second and third tier divisions. Among the non-top tier leagues it is worth to mention the B Futura project developed in Italy by Lega Serie B. It represents a unique best practice to support clubs in renewing and upgrading their stadium facilities, with the aim to improve the safety, income, sustainability and customer experience. This work will definitely pay off and bring more football fans to the Italian stadiums in the future.  Finally, it is important to note how the Scottish Professional Football League, the Norwegian League and the Swiss Football League are on the top of the ranking when considering the average attendance per match in percentage of country inhabitants. 

 

On Day 1 of the ESSMA Summit, Alberto Colombo, Deputy General Secretary EPFL, officially presented the new European Leagues Fan Attendance Report.

 

Download the EPFL Fan Attendance Report

 

Read more on esports, VR, innovative club communication and what the WRU is considering at Principality Stadium in this short stadium industry update by ESSMA.

Read more on several stadium development projects and renovations and see examples of social media integration for fan engagement in this short stadium industry update by ESSMA.

Crystal Palace FC have plans to upgrade their current Selhurst Park. The plans include a new five-storey stand, resulting in a stadium capacity increase from 26,000 to more than 34,000 seats. The redevelopment plans are designed by stadium architects KSS and construction costs are expected to be between €85 and 115 million.

ESSMA will take part in the Moscow Stadium Forum, held on 6 and 7 December. During the two-day event, around 500 participants will learn more the construction and upkeep of sports facilities.

The Supreme Committee for Delivery & Legacy (SC) has unveiled the design of Ras Abu Aboud Stadium, the seventh 2022 FIFA World Cup stadium design to be released. The stadium will have a 40,000 capacity and is due for completion in 2020.

For the third year in a row, FC Barcelona organised the Sports Technology Symposium at the famous Camp Nou stadium. With a clear vision on leadership, the club embraced technology and innovation as never before. As such, the event became part of the Barca Innovation Hub, the club's platform to facilitate networking and cooperation in various domains. The goal is clear: be the best in the world. About 500 people from across the globe were brought together during this 2-day event. A mix of topics were presented by speakers with different backgrounds in soccer, basketball, baseball, Formula 1 and other sports and technological domains.

On October 22, VTB Arena Park, home of FC Dynamo Moscow, officially announced the completion of the first construction phase; the new football pitch and tribunes of the reconstructed “Dynamo” stadium. The stadium is planned to be fully operational in April 2018 while the first match is scheduled for 5 June 2018.

Virtual Reality (VR) and Augmented Reality (AR) are gaining a foothold in the sports industry. Especially in terms of fan experience it is an interesting opportunity for clubs to explore. Several clubs including Tottenham Hotspur and Manchester City FC have launched VR apps earlier, Juventus FC and FC Bayern Munich are following the trend. With VR and AR apps, clubs create opportunities for global fans to feel more connected to the club with for example a VR tour in the stadium or during matches.

If everything goes as planned, the new Craiova Stadium will be inaugurated on 29 October with a game between CSU Craiova and Steaua Bucharest.

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