ESSMA interviewed, Jan van Merwijk - Director Feijenoord Stadium - about their upcoming development project, Feyenoord City. Feyenoord City is a broad urban development including a new river-based stadium and a redevelopment of the current stadium. With the new 63,000 capacity stadium, Feyenoord Rotterdam wants to move the club forward in terms of commercial, organisational and team aspect. With the project, the revenue streams of the club should substantially increase due to additional ticket sales, higher revenues from hospitality, enhanced sponsor value and non-football events.