During ESSMA’s Fan Experience Workshop at Legia Warsaw,  Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandise approach to reach more fans and ultimately create a better experience for them.

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.

During ESSMA’s Fan Experience Workshop at Legia Warsaw, Thomas Skov Petersen - Marketing Manager at Brøndby IF - shared insights on the club’s recently opened fan zone, which can be seen as one of the best fan zones in Scandinavia.

This year’s Fan Experience Workshop was organised at Marshall Jozef Pilsudski Legia Stadium, home of Legia Warsaw. Over 46 members from 16 countries learned insights and shared knowledge linked to stadium enhancing experiences, fan zones, loyalty, rewarding and attracting fans to the stadium.