Read more on an AIK Eternity Card, initiatives for disabled fans at Liverpool FC, UEFA competitions and more in this weekly industry update provided by ESSMA.

ESSMA is pleased to announce Cupkeeper as a new Corporate Partner. Cupkeeper offers innovative designs of sustainable cup holders for cup and pint sizes. The cup holders have ample printing options on the handle and are both durable and robust. Furthermore, it is made from recyclable polypropylene.

Read more on Villarreal CF’s eco-friendly initiative, the sixth edition of the SGSA Green Guide, the IOG Industry Awards and more in this weekly industry update provided by ESSMA.

Mandy Lane (Director at Live Tourism) and Jonathan Waite (Supporter Liaison Officer at Tottenham Hotspur FC) presented the Visit Football stadium assessment programme during our Fan Experience Workshop.

Together with representatives from the Premier League Clubs, Live Tourism developed the Premier League VisitFootball Stadium Assessment Programme, which had the objective of assessing and improving all stadiums in the Premier League in terms of Fan Experience. VisitFootball has a small team of dedicated employees who visit the Premier League stadiums on a regular basis and give them a score (and in a later phase recommendations) based on the fan experience in their stadium.

Read more on eliminating single-use plastic from sports events, fan experience at Sevilla FC and Arsenal FC, safety preparations for the 2022 World Cup and more in this weekly industry update provided by ESSMA.

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