Read more on KRC Genk's 2019/20 season kit reveal in 360°, virtual advertising during the TOP 14 final, UEFA.tv and more in ESSMA’s weekly industry update.

Read more on the tunnel club concept at Northampton Saints, a virtual 3D tour of Real Madrid City, club operations at Valencia CF and more in ESSMA’s weekly industry update.

During ESSMA’s Fan Experience Workshop at Legia Warsaw,  Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.

Read more on contactless payment at FC Twente, LaLiga’s ticketing working groups, Chelsea FC’s new Official Supporters Club scheme and more in ESSMA’s weekly industry update.

Read more on the contactless payment system at Stoke City, a public consultation by Everton FC, the Allsvenskan Live app and more in ESSMA’s weekly industry update.