ESSMA interviewed Isabelle Henry, Marketing Manager at Standard de Liège, about the Selfez VOO feature in their app.


Read more on the ‘Score at the Kop’ VR experience at Anfield, a carbon neutral certificate for Forest Green Rovers and new branding for the FFF and Tottenham Hotspur Stadium in this short industry update by ESSMA.

Ben Cronshaw, a Candidate of the FBA Professional Master in Football Business, about his learnings from The FBA stadium tour to Germany, supported by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.


The FBA candidates undertook a two-day trip to Germany to visit four different stadiums: the Commerzbank Arena, Veltins Arena, Signal Iduna Park and Merkur Spielarena. The aim was to gain a deeper understanding of each construct through presentations and stadium tours and imparted wisdom from representatives of each Bundesliga club. Expertly organised by ESSMA, the trip was a massive success that left the candidates tired, inspired, a practical application to the theoretical knowledge gained and four completely unconnected and different approaches of how to maximise the potential of stadiums both in football and beyond.

In April 2018, Aberdeen FC and the Aberdeen Football Club Community Trust (AFCCT) received final planning permission for their proposed new stadium, training and community facilities from the relevant authorities at a site to the west of the city. This was an important step towards the realisation of Aberdeen FC’s long held ambition.

Twickenham Stadium has been on the same site since 1909, but remains in a constant state of evolution to ensure a world-class offering.

Read more on the recycled football kit of Juventus, public ticketing ballots for the 2019 Ashes Series, an esports partner for West Ham United FC and a documentary about Ligue 1 in this short industry update by ESSMA.

The futuristic shape of the 40,000 capacity Al Wakrah Stadium mirrors the innovative, ambitious spirit of the Supreme Committee of Delivery & Legacy. The stadium’s design is inspired by the sails of traditional dhow boats. Furthermore, the stadium will host matches through to the 2022 FIFA World Cup™ quarter-finals.

ESSMA interviewed Rafal Dmowski, Marketing Director, about Legia Warsaw’s loyalty programme. The main objective of Legia Warsaw’s loyalty programme, Legiony, is to increase attendance on matchdays. Their ‘matchday’ fan base consists of 110,000 contacts, while their ‘newsletter’ fan base consists of 70,000 contacts.


Read more on the stadium project of Montpellier HSC and the Gibraltar Football Association, redevelopment at Liverpool FC, a safe standing trial in the French Ligue 1 and 2, broadcasting via Twitter, youth academies, etc. in this short industry update by ESSMA.