How you can contribute to the ESSMA research
We consider it very important to conduct substantiated and relevant research. Therefore, we adopt the following research ways:
Mastermind groups
We want to accelerate and stimulate better stadium operations in different fields with these groups. The purpose is an ‘end to end’ solution from members to members.
With their input, ESSMA executes research, surveys and interviews to make concrete best practices and toolkits for members. We have 5 different groups: Media & Commerce, Safety & Security, Facility Management, Pitch Management and Leagues & Federations
Surveys
Our surveys aim to conduct in-depth research at clubs and stadiums in Europe. By asking the right questions both numerically and textually, we try to get a good picture of the state of the industry.
Using a professional survey tool makes it incredibly user-friendly to participate in our surveys.
Summit & Workshops
We aim to educate and inspire our members by featuring industry experts at our events and workshops. In addition to the networking opportunities during these events, we always provide professional hospitality.
Our workshops always focus on one specific topic such as Pitch Management or Safety & Security. Our ESSMA Summit is our largest annual event covering several major topics.
Ongoing research
We are currently conducting research on the following topics:
Commercial & Media
"Building a fanbase"
Survey & research done, currently conducting interviews
"Centralising fan data"
Survey & research done, currently conducting interviews
"Monetising club content"
Survey & research done, currently conducting interviews
"MICE business model: Meetings, Incentives, Conferences & Exhibitions”
Survey & research done, currently conducting interviews
Safety & Security
"Stewarding"
Survey & research done, currently conducting interviews
"Safe standing: the way forward"
Research done, currently conducting interviews
Pitch management
"Cost efficient pitch management"
Research & interviews done, currently preparing our Pitch Mangement Workshop in Leicester & our report.
"Sustainable pitch management"
Research & interviews done, currently preparing our Pitch Mangement Workshop in Leicester & our report.
"Training center maintenance"
Research & interviews done, currently preparing our Pitch Mangement Workshop in Leicester & our report.
Facility Management
"Sustainable supply chain & operations"
Currently doing reserach & conducting interviews
"Stadium of the future"
Updated our database, launching our report asap (for members only)
Latest research
In recent times, we launched the following research:
Reports
Hospitality Report 2023
'10 trends in hospitality'
Pitch Management Report 2023
The latest trends and innovations in pitch management with results of our research and interesting interviews.
ESSMA Summit presentations
"Engaging your Fans as a growing sport brand" by Arnaud Delpech
Paris Saint-Germain FC
"Safety system for visiting fans" by Daniell Askholm
FC Copenhagen
"Operational excellence: Digitalization in event preparation and execution" by Karin den Iseger
Johan Cruijff Arena
ESSMA Workshop & event presentations
London Stadium Tour 2023: Ligue Nationale de Rugby
Presentation "A Little Bit Greener" by Guy Thomas from Forest Green Rovers
Pitch Management Workshop Sevilla 2023
Presentation about: Nematodes Control, Sustainable maintenance training pitches, Performance Quality Standards and more