Take part in ongoing ESSMA surveys

Throughout the year, ESSMA is conducting several surveys linked to our six expert areas to help us identify trends and best practices in the European stadium industry and ultimately creating a benchmark report with practical examples. Once the results have been analysed, you will receive a customised and individual benchmark analysis.

COVID-19 (stadiums & clubs)
ESSMA is looking to gather more information on the impact of COVID-19 on current and future matchday operations and common denominators in the different approaches.
No-show behavior
ESSMA wants to identify the challenges caused by no-show behaviour, the reasons behind it and how to tackle no-show behaviour.
Connectivity
A fast and stable connection is valued by all fans and creates a better fan experience. ESSMA conducts a connectivity survey amongst its members to get a better understanding of how European stadiums value connectivity and the possibilities for the future. The survey should provide insights regarding the importance of WiFi, connectivity and 5G.
Hospitality
Income from hospitality packages represent an important revenue stream for most stadiums and the landscape of hospitality facilities and packages grows significantly. ESSMA is conducting a hospitality survey amongst its members to get a better understanding of how European Stadiums are handling hospitality and VIP experiences today and how they might improve it in the future.
Mobility
Mobility to and around a stadium can be an important factor to get fans to come to the stadium. Certain fans might be discouraged by traffic jams, expensive parking spaces, long walks from the parking lot to the stadium, a lack of infrastructure for bicycles, limited public transport possibilities, etc.
Stewarding
Stewarding is an integral part of stadium operations, yet a lot of clubs seem to have problems attracting and retaining their stewards. It is important that clubs provide their stewards with the right training and the right incentives to keep them at the club. This survey contains 3 main categories about the current procedures concerning stewarding at European stadiums.
Food & Beverage
ESSMA aims at discovering insights in the current F&B market linked to catering staff, payment methods, F&B infrastructure, queueing, range and data mining.
Matchday evacuation
ESSMA is currently researching the evacuation procedures and the challenges stadiums are facing nowadays. The goal of this survey is to gather more data on how clubs are currently preparing for a possible matchday evacuation and what they could do in the future to improve these procedures.

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