Take part in ongoing ESSMA surveys

Throughout the year, ESSMA is conducting several surveys linked to our six expert areas to help us identify trends and best practices in the European stadium industry and ultimately creating a benchmark report with practical examples. Once the results have been analysed, you will receive a customised and individual benchmark analysis.

Sponsor visibility during COVID-19
As stadium life enters a new chapter with limited numbers of fans attending matchdays, new opportunities arise in terms of sponsorship visibility. ESSMA would like to create a global overview on the impact on sponsorship, innovative solutions and original point-of-views.
Stadium operations software
ESSMA would like to map out the current use of stadium operations software in stadiums. With as most important question: How to efficiently embed them in the stadium operations and generate added value?
COVID-19 (stadiums & clubs)
ESSMA is looking to gather more information on the impact of COVID-19 on current and future matchday operations and common denominators in the different approaches.
No-show behavior
ESSMA wants to identify the challenges caused by no-show behaviour, the reasons behind it and how to tackle no-show behaviour.
Mobility
Mobility to and around a stadium can be an important factor to get fans to come to the stadium. Certain fans might be discouraged by traffic jams, expensive parking spaces, long walks from the parking lot to the stadium, a lack of infrastructure for bicycles, limited public transport possibilities, etc.
Stewarding
Stewarding is an integral part of stadium operations, yet a lot of clubs seem to have problems attracting and retaining their stewards. It is important that clubs provide their stewards with the right training and the right incentives to keep them at the club. This survey contains 3 main categories about the current procedures concerning stewarding at European stadiums.

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