Whats’ included in your ticket?  

• Entrance to this 2-day event on 12 and 13 November 2024 with full access to 
  - Keynote speeches
  - Seminars
  - Stadium tours
  - Presentations& panel discussions
  - Networking hall
  - Master Mind sessions
• Food & beverages: 2 lunches, 1 dinner and coffee breaks  

> Transport to Madrid & overnight stay is not included in the ticket.

Keynotes

At our annual Keynote session, you will get an insight into the latest trends and innovations in stadium management and sports venue operations presented by industry leaders.

This year's keynote sessions will be announced soon and will feature top venues from both Europe and overseas. 

Impression of last year's keynote

Seminar Sessions

During our annual survey and MasterMind Groups the following two topics were indicated to be important by our members: Ingress - Access Control (Safety & Security) and Connected Stadium (Fan Experience). During the seminar we bring the output of a full year of research on both topics (survey, interviews, bestpractices), combined with a practical showcase on how a European club has tackled this challenge into an opportunity.

Our 1,5-hour seminar sessions are designed to provide you with industry insights (by ESSMA team) and practical guidance from a club perspective. Explore what each section has in store for you:

🏟️ Safety & Security: “Safely welcoming fans (ingress - access control & technology)” 

- Featuring: SGSA, Juventus FC, Wembley Stadium, Moonshot, Tomorrowland & KAA Gent

📊 Marketing & Commerce: "The connected experience” 

- Featuring: The Fan Experience Company, Sporting CP, CD Leganes & RSC Anderlecht (Adyen technology)

Discover how we create the seminars

Output: our seminar sessions are packed with valuable insights and strategies that you can implement to enhance your stadium operations, fan engagement, and safety & security.

Presentations & panel discussions

In addition to the seminars, we also provide shorter presentations & panel discussions that offer insights into day-to-day topics within the stadium industry. Examples include:

• Hospitality Panel: defining a hospitality concept for the modern fan.
• Sustainability case studies: practical, sustainable implementations by stadium operators
• Stadium development cases: Exclusive insights in the latest stadium development projects from Spain
• Sustainability Panel: Panel discussion on how stadium operators can manage the sustainability rules, regulations and recommendations
• Software-driven stadium operations: How technology is helping to streamline stadium operations

Master Mind Sessions

Master Mind Sessions are one-hour sessions where a group of individuals from one specific domain of stadium management come together to discuss stadium challenges today and exchange experiences. These sessions normally take place online but once a year they meet physically at our ESSMA Summit. With the input of the Master Mind group, ESSMA executes research, surveys and interviews that result into concrete best practices and toolkits for members. There are 3 Master Mind Groups: Safety & Security, Marketing & Commerce, Facility Management & Operations. More info about the Master Mind Groups can be found here >>>

If you wish to sign up for one of the Master Mind sessions, please email yari@essma.eu. To participate in the physical Master Mind during the Summit, you will receive another invitation after ordering your ticket on which you can register.

Award Ceremony 

The 2nd edition of the ESSMA Stadium Industry Awards will shine a spotlight on outstanding accomplishments in four key categories.

1. Fan Experience Initiative of the Year

2. Sustainability Initiative of the Year 

3. Development, Construction & Renovation Initiative of the year 

4. Accessibility Initiative of the year 

You can still submit your case here >>>

Stadium Tours

Take a deep dive behind the scenes of the Riyadh Air Metropolitano with our technical stadium tour led by experts from Atlético de Madrid.

This year's tours focus on the following aspects of the Stadium:

- Marketing

- Commercial

- VIP & Hospitality

- Operations & Safety

Corporate partners 

Reach numerous interesting potentials at our event! 
Are you a corporate organisation and would like to showcase your product, service or company at our event? Then contact our partnership manager Lars via lars@essma.eu. This event is only accesible if you're a Corporate Partner of ESSMA.