Juventus Stadium to be renamed the Allianz Stadium

From 1 July 2017, the Juventus Stadium, an ESSMA Stadium Member and host of ESSMA’s Fan Entertainment Workshop in October, will be renamed the Allianz Stadium of Turin. Allianz and Juventus have signed an agreement for the coming six seasons, until 30 June 2023. 

The Juventus Allianz Stadium will join the Allianz Family of Stadiums featuring Allianz Arena (Munich), Allianz Stadium (Sydney), Allianz Park (London), Allianz Riviera (Nice), Allianz Parque (Sao Paulo) and Allianz Stadion (Vienna). 

— JuventusFC (@juventusfcen) June 1, 2017

Opened on 8 September 2011, Juventus Stadium was built according to cutting-edge building standards with an emphasis on energy saving.

More than six million people have experienced and visited the stadium. With an impressive 99 sell-outs out of 114 Serie A matches during the last six years, it has a 96,7% occupancy rate.